Prismacolor soft-core pencils are some of the most blendable and sturdy colored pencils on the market. But Prismacolor isn’t just for professional artists, they are perfect for every age and skill level. With coloring becoming more prominent as a means of de-stressing, our team wanted to utilize this trend in and show how coloring with Prismacolor pencils is the perfect way to relax from a chaotic adult life.
Team: Cassia Coulter & Michelle Mihaiu
Rather than opening a cold beer when they get home, our ad will entice commuters with a more liver-friendly alternative.
Just like a runner's high or smoking some flower, coloring with Prismacolor pencils will help you relax and release endorphins.
An ad in business and lifestyle magazines will show adult consumers a healthier, but equally relaxing alternative, to an afternoon smoke.
As they say, a pack of Prismacolors a day keeps the therapists away.
When scrolling through Instagram, our sponsored story ad will inspire consumers to "take a hit" of something colorful instead.