Olympiana is the only brand in the U.S. that sells authentically Greek yogurt. With brand awareness in mind, our team developed a campaign around the character of “YiaYia”. “YiaYia” is a nickname for a Greek grandmother, and with our Greek yogurt recipe being timeless, she made the perfect representative. Because we sell YiaYia’s yogurt, we sell the best yogurt.
Team: Eunice Pak
An ad in a recipe or kitchen magazine would show consumers that we take our time to make yogurt the best, yet tedious, way: YiaYia’s.
Since there are no additives in our yogurt recipe, the ingredients list is short enough to be put on a billboard.
Healthy, hungry, and tardy commuters will be craving YiaYia’s clean yogurt whilst chasing the subway.
When strolling around a mall or busy shopping center, consumers will be craving to know how much better YiaYia’s yogurt is.
YiaYia makes the best yogurt, so it’s best we don’t even explain how to try.